16 July 2009

Debbie’s ‘Myprom’ fights the recession to lead the way in prom planning


The UK’s first keepsake book for young ladies who are planning their school prom has been launched by Suffolk based businesswoman and new mum Debbie Jane Mann, through her new company Beautiful Beginnings, based in Trimley.

Debbie, who has taken voluntary redundancy in order to put all of her efforts into the project, thought of the idea to meet the increasing demand and popularity for proms in England. There is no other prom book available in the UK, and so Myprom is leading the way.

The Myprom book is a great place to store memories and gain advice on hair, beauty, finding a date and having fun. It also incorporates advice on the important key issues in young people’s lives such as sex, drugs, alcohol and staying safe. The accompanying website
www.mypromonline.co.uk is a one stop online directory listing everything you could possibly need to enjoy your night, as well as a discussion forum, blog and advice for both girls and their parents!

The book has been designed to stand out on the shelf with its black and hot pink cover, and the illustrations are clever and funny. The book is broken down into sections including ‘choosing my dress’, ‘accessorising’ and ‘themes’. Each section is followed by a fold-out section designed for notes, musings and memories.

Debbie has been working with local young people, parents and teachers to create the book. She said of the book: “It has two main aims, to provide girls with everything they need to know in order to plan and enjoy their prom, and importantly it gives advice on how to stay safe, with tips on subjects including alcohol, drugs and boys. In America, a prom is one of the biggest events on the calendar, and the trend is starting to catch on in the UK.”

The book is the second keepsake book to be produced by Beautiful Beginnings, which Debbie set up initially as a side project from her home in November 2008. Myprom follows the success of a wedding keepsake book, launched in November 2008. Debbie continued:

“Through family and friends I know of several girls who are starting to plan their prom, and it amazed me how important it was to them and how much emphasis they were placing on it. I mentioned the idea of a prom book, and the response convinced me that there was a gap in the market.

It was important to me that the book included tips and advice on how to stay safe, and that the messages were portrayed in a fun and accessible manner which young people would empathise with, rather than rebelling against.”

A percentage of proceeds from the sale of each book will go to the Young Minds charity, the UK’s leading charity committed to improving the emotional well being and mental health of children and young people, as well as Young Enterprise, and Felixstowe’s Level Two project.
Hannah Smith from YoungMinds commented: “YoungMinds are delighted to support the 'my prom' book and hope it provides many teens with some useful advice for their prom night.”


Debbie has also received support from the Felixstowe branch of HSBC, who have recommended MyProm enter the HSBC ‘start up stars’ awards. Claire Sadler from the branch commented: “HSCB are pleased to be providing Debbie with Business Banking facilities and would like to wish her every success in the future.”


The book is available to buy via the website,
www.mypromonline.co.uk and at The Jewellery Box, Felixstowe, and retails at £24.99. The book was printed by Colourplan in Ipswich.

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