29 January 2010

Regional Director of Homes and Communities Agency to open 30 affordable homes in Bury St Edmunds

Date: Monday 1st February 2010

Time: 9.30am unveiling of plaque, followed by a look round new homes (residents have already moved in)

Venue: Maundy Close Bury St Edmunds IP33 3NT

Who: Terry Fuller, Regional Director, Homes and Communities Agency, Steve Cook, Chief Executive, Havebury Housing Partnership, Councillor Ann Gower, St Edmundsbury Borough Council

Contact: Penny Arbuthnot, Project PR


Terry Fuller, Regional Director, Homes and Communities Agency will officially unveil a £4 million, 30 home development in Bury St Edmunds which has transformed a run down area of the town and was completed well ahead of schedule.


‘Maundy Close’ was named to celebrate the Queen’s visit to St Edmundsbury Cathedral in 2009 to distribute Maundy Money to local residents. The development has transformed the area, where eight poor standard 1930’s flats were demolished to make way for the 30 new homes. They help relieve the pressure for more affordable housing where house prices are amongst the highest in the region.


Chief Executive of Havebury Steve Cook, said: “Nearly 2,000 people are currently on the register for an affordable home home in this area so building new homes is something we care about doing and doing it well. These homes are part of a much larger programme to help the desperate need for affordable homes and we have managed to complete them well ahead of schedule.”


Cllr John Griffiths, Leader of St Edmundsbury Borough Council, said:


“I am delighted that these properties are already providing a home for local people and that they are bringing new life into the area. We will continue to look at every opportunity to develop more affordable housing.”

The new homes at Maundy Close have been built to comply with Level 3 of the Code for Sustainable Homes, a new mandatory standard which measures the environmental impact of new builds in nine different areas of sustainability using a rating of one to six, with six being the highest. The areas assessed include energy efficiency and CO² emissions, building materials and water usage.


Green features of the properties include high levels of wall, floor and roof insulation, low energy light fittings and solar thermal panels to provide up to 60 per cent of hot water needs.


The development was funded with the help of a £1.15m grant from the Homes and Communities Agency and built by Baker Construction.


There are a total of 30 properties on the development.


• New homes at 1-15 Maundy Close comprise of six, two bedroom houses; six, three bedroom houses and two, four bedroom houses.


• At 84 to 94 Out Westgate there are 16 new flats comprising 12, two bedroom flats and four, one bedroom flats.

15 January 2010

Plan to succeed with Social Media

‘Facebook’, ‘Twitter’, ‘LinkedIn’, ‘Delicious’, ‘Flickr’, ‘Digg’ - the list goes on… You may have heard these words being increasingly used either by the press or by friends and colleagues, but how much do you actually know about what they do?


These are not simply a random collection of strange nouns and phrases, but are some of the most influential Social Media platforms to hit our computer screens this decade.


People have been using them for years to communicate with long lost friends and family, share news and photos or to plan their holidays, but it is only relatively recently that businesses have started to think about how they can use social media to their own advantage.


As well as providing additional platforms to promote your products or services, social media is a great way of giving your customers or potential customers an insight into your business and communicating with key stakeholders in an open and transparent way.


The key to utilising social media effectively, is to plan your online activities the same way that you would plan any new PR campaign or project. Identifying which platforms are relevant to your business and who you need to communicate with is essential – many businesses who state that social media has not ‘worked’ for them, have simply been going about it in the wrong way.


Neglecting to plan strategically will likely lead to wasted time and effort so it’s important to step back and think about what you hope to achieve and where you should channel your efforts. For example, if your business wants to promote retirement homes for the elderly, there is not much point engaging in Bebo – a social networking site used predominantly by 14 to 17 year olds.


As the winners of the 2009 CIPR PRide award for Best Use of Social Media, Project PR in Ipswich is perfectly placed to advise on all aspects of social media and to propel your business forward into the world of digital PR.