The award was presented at the London Hilton Hotel on Park Lane (17 April) by comedian Marcus Brigstocke when the whole Kite Opticians team was present to pick up the title.
The judges were impressed by Kite’s commitment to providing a quality service to all members of the family across the age range.
Adrian Kite of Kite Opticians, said: “The award is recognition for all of our staff and of the service they provide to our clients. We have always sought to provide personal care and attention to everyone who visits us, young or old, ensuring they enjoy the very best in eye care. I am delighted with this achievement.”
The developments at the practice and the care and attention for clients appealing to young and old alike helped increase the number of new clients by 50% in 2008 and 17% in 2009, despite the recession. Turnover has also increased.
In many cases three generations of the same family regularly attend the practice for eye checks and specialist services have been established such as a reading difficulties clinic to help families establish whether any eye problems are affecting their children’s reading. In particular Kite Opticians is a specialist in colour overlay testing and colorimetry which can identify visual stress (‘Irlen’ syndrome), an often overlooked cause of reading problems.
For elderly clients Kite Opticians has easy access and the latest technology to monitor eye health. Home visits are also provided for those who find difficulty getting out.
Competition for the Optician of the Year Award was fierce and there were four other shortlisted practices from across the UK and Ireland for the ‘Family Optician of the Year’ title. Comedian Marcus Brigstocke is known from ‘Have I Got News for You’ and ‘QI’.
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Notes to Editors
1. Kite Opticians is at 38, Berners Street, Ipswich IP1 3LU.
Telephone 01473 255250.
2. It is a family owned and run business established by Christopher Kite in 1977.
3. Adrian Kite (son of Christopher Kite) joined the business in 1999 after training at Cardiff University and Boots Opticians.
4. Adrian’s qualifications are BSc, MCOptom. He has 9 years' experience at Ipswich Hospital Eye Clinic (including the Childrens' Vision Clinic and specialist contact lens fitting).
5. Kite Opticians prides itself on providing a personal service to clients and has invested heavily in the latest technology for assessing eye health and visual ability.
6. Specialist services provided at Kite Opticians include digital retinal imaging, colour overlay and colorimetry testing and the prescribing of precision tinted lenses for those diagnosed with visual stress ('Irlen syndrome').
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